“21ST Career development needs to be focused on developing students rather than just fitting them into jobs.”   Professor Jay Carey
The Challenge: How can we as school careers educators best help the young prepare for a changing and unpredictable future? i.e. In this increasing knowledge economy how can we contribute to the students’ ongoing process of constructing a careers reality.
 We do need to enhance their careers self-efficacy and motivation which like literacy and numeracy is seen as an essential outcome of education for all students. Rather than focus on the best choices for students, career education also needs to focus on developing the students’ capacity to achieve and succeed, continually encouraging the commitment to learning as a lifelong process
Careers Educators therefore do need to actively promote:
1) How to think from a generic rather than subject specific perspective, emphasising techniques to tackle serious training sessions properly.  This can be done by actively promoting the need for formative learning using declarative memory and showing effective techniques to learn information including that which can be arbitrary and dull  (a common reality for future learning of theory)
2) The power of the brain and the potential to succeed, emphasizing that those with a will to learn can cause their own achievement and that working hard to achieve a goal is extremely satisfying.
3)  The idea that all knowledge is relevant, no matter how trivial it might first  appear, as it does train the brain for future learning enabling further connections to be created, as well as enhancing creativity.
4) The  magic of happenstance and curiosity to learning, as students will be working frequently  in a climate of ambiguity and changing priorities